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Starting Your Own Business in the Sedona Verde Valley

By Marie King | Sedona.biz 

(Sedona Verde Valley, Arizona) - One of the chief forms of work in the Sedona Verde Valley is self-employment.  Starting a business is risky but can be lucrative and personally rewarding.  It may also provide the flexible lifestyle you crave.

To maximize the success of your business, here are some steps that you can take:

Before Starting a Business, Get Professional Advice

Starting a business is a complex task and getting business counseling can help you avoid pitfalls.  Fortunately, the Verde Valley has a number of resources, most of them free:

1. The Arizona Small Business Development Center is an alliance between Small Business Association and the Arizona community colleges. The Center provides free counseling and seminars at a nominal cost. To access the nearest center, you can contact the Director Rick Marcum, who is located at Yavapai College in Prescott, at 928-776-2008.
2. SCORE is a non-profit staffed by retired business men who volunteer their time to help others start businesses.  They also provide free counseling and seminars at a nominal cost.  To find out more about what it offers, you can visit its website at www.scoreaz.org.
3. The Center for Business Outreach at Northern Arizona University provides training, information, technical assistance and support services.  For more information, you can visit their website at www.cba.nau.edu/business/bocbo/.
4. The local Chamber of Commerce can help you identify those market segments that are growing and those to avoid.  At a recent town meeting, Sedona Chamber of Commerce CEO Jennifer Wesselhoff said that very few people starting a business in Sedona contact the Chamber of Commerce beforehand.  Said Ms. Wesselhoff, “Often times new owners are so passionate about their idea, they feel they can overcome all obstacles.  We offer a reality check.”  To contact the Sedona Chamber of Commerce, you can visit their website at www.sedonachamber.com.

Write a Business Plan

Launching a business requires taking risks.  Writing a business plan is a means of reducing those risks and maximizing your success by thinking through the issues ahead of time before you commit money; and if you want to borrow money, the bank will require a business plan.

You can find information on how to write a business plan and sample plans on the Small Business Administration Website www.sba.gov (click on starting a business).

On its website www.commerce.state.az.us/ the Arizona Department of Commerce suggests that you ask yourself four questions when writing a business plan:

  1. What service or product does your business provide and what need does it fill?
  2. Who are the potential customers for your product and why will they purchase the product from you? 
  3. How will you reach your potential customers?
  4. Where will you get the financial resources to start a business?

Here are some other questions you might want to ask yourself:

  1. Who is the competition and is there an opportunity to provide a better product or service than they do?
  2. Is your business in a growing industry or one that is shrinking?
  3. How much money do you have to make to cover your costs, and is this realistic?
  4. Are your skills and personality well suited for the business?

Determine How You Will Finance Your Business

A number of individuals use their personal funds such as savings, retirement income, or home equity to finance a business, but many more need to borrow money to start an enterprise.

Here are some resources you may consider to obtain capital.

1. Your Bank or Financial Institution may be your best resource for obtaining a business loan.  It won’t be easy to secure a business loan.  Most banks award loans based on the cash invested, collateral, credit history and your experience.
2. Small Business Administration offers a number of different loan programs to start or expand a business.  You can find out about that at www.sba.gov/financing, and it also has grants that are targeted at non-profits at www.sba.gov/expanding/grants.html.
3. Arizona Department of Commerce offers incentives and programs that promote economic development as well as assistance to new corporations and growing Arizona businesses.  http://www.azcommerce.com/BusAsst/Incentives.

Make Sure That You File the Necessary Paperwork With the City & State

One important piece in starting a business is to file the paperwork necessary to comply with state and local regulations.

1. Arizona Department of Revenue has information on what is required in terms of sales taxes for retail businesses at http://www.commerce.state.az.us, and it also produces a brochure that details the Arizona state agencies that may require licensing, certification or permits for doing business in Arizona. You can obtain this licensing guide at www.azdor.gov/609/licensingguide.htm.
2. Arizona Secretary of State (www.azsos.gov) handles issues around trade names and trademarks, and you can contact them to reserve the name you have chosen for your business and to ensure no one else in the state is doing business under that name.
3. Arizona Corporation Commission deals with the documents you need to file in order to start doing business in the state of Arizona.  For more information on filing for incorporation as a business, visit www.cc.state.az.us.
4. Contact your local City Government to find out about local sales tax and regulations/licenses for opening a business in the city limits.

Create a Marketing Plan

The only way to grow a business is to get your name out there, so customers know about the service or product you offer.  A marketing plan allows you to organize your strategy for advertising your business. To find out more about marketing plans and see sample marketing plans, visit www.knowthis.com.

For more information, visit www.sedonatransitions.com or contact Marie King at 928-204-5691.  To find job listings in the Sedona Verde Valley, visit SedonaVerdeValleyJobs.com.

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